Gold Overlay & White Gold (Rhodium) Overlay
HISTORY OF CHAIN ON SPOOLS
For the record, no one invented chain on spools. Chain
has been put on spools since chain has been made. It
is how chain is stored before it is cut into a length.
Normally the retail public never saw the spools of
chain as it was usually the way in which a designer or
goldsmith utilized the chain. For retail, the finished
chain was all that you usually saw.
CHAIN SOLD BY THE INCH
A number of companies began to utilize the concept of
selling chains off of spools in a retail display in
the late 70s and early 80s. The first retailers to do
this sold either Gold Filled Chains or 14kt gold.
GOLD OVERLAY & WHITE GOLD (RHODIUM) OVERLAY
Our Gold Overlay jewelry comes in three qualities: 20 mils, 30 mils, and 50 mils of gold
that is applied onto the surface of the
chain using an advanced acid gold eletroplating
process. Our finishing process allows us to produce
jewelry with wearing qualities normally found with
finer jewelry products. Unlike basic gold electoplated
costume jewelry, Gold Overlay jewelry may be worn all
Our Gold Overlay jewelry is manufactured to produce
the finest alternative to solid 14kt jewelry.
OTHER TYPES OF CHAINS:
GOLD FILLED CHAINS
Gold filled chains have a thin layer of gold (usually
5% by weight) bonded onto the outside layer of a
chain. These chains wear very well, but do not have
the look and feel of 14kt gold chains. They are not
diamond cut like 14kt chains are.
Most chains that are sold either by the inch or in a
finshed form have a finish (application of gold) that
is 10 mils or less in thickness. This type of finish
is referred to as gold plated jewelry. These sellers
usually refer to their product as gold layered to try
to get away from some of the stigma related to gold
plated jewelry. Manufacturers of these types of chains
rely on putting a coating onto their chains to extend
the wearing life of the product. People who are
alergic to nickle are not able to wear these chains
without a coating. When the coating wears off, the
chain has limited wearing qualities.
Remember: The Sweet Taste of Low Price is Long
Forgotten after the Bitter Taste of Poor Quality!
If you want the best jewelry alternative to 14kt gold
on the market, then you want our Gold Overlay jewelry.
Do not be fooled by others who claim to have chains
that have 50 mil "Wearing qualities". These are the
companies who only apply 10 mils or less onto their
chains and apply a coating onto the surface to extend
the life. They try to promote their chains as having
50 mil "Wearing qualities".
A 10 mil chain with a coating is not the same as a
50 mil chain and do not be fooled into believing this
to be true.
LOOK AND FEEL OF GOLD
To get the look and feel of gold, you need to have a
chain that is manufactured on the same equipment as
14kt/18kt gold chains are manufactured on. The metal
that is best for this is brass. Not all brass chains
are manufactured to the same quality as gold. The ones
we use have similar characteristics to gold and
silver. The result is that the look of the chain is
identical to a gold chain in design and feel.
We have found over many years of experience that
people who have problems wearing electroplated jewelry
can usually wear gold overlay jewelry. It is rare that
anyone who wears a 50 mil chain has the resulting skin
iritations that one is alergic encounters with basic
costume jewelry. This jewelry can be worn 24 hours a
day, in the shower and while swimming, just like your
fine 14kt jewelry.
ATTRACTIVE COUNTER TOP DISPLAYS
We have many types of counter top displays that allow
you to display the chains sold by the inch. Our
displays range from 12 spools up to 96 spools and
EASY TO MAKE
It only takes a couple of minutes to finish a chain.
We provide you with all of the findings and tools that
you will need.
ADVANTAGES OF SELLING BY THE INCH
Inventory Control - one spool makes all the lengths
you will need. You no longer need to keep all lengths
Increase sales - customers can find the style they
like and have it measured to the length that looks
best on them. Get multiple sales as you can quickly
and easily make custom fitting necklaces, bracelets,
anklets, belly chains, earrings and more.
Carry more styles - the counter top displays do not
take up much space. You can offer your customer a wide
array of styles to choose from.
We stand behind our jewelry 100% with a lifetime
guarantee. Keep in mind that many companies offer
Lifetime Guarantees even for flash jewelry products. A
Lifetime Guarantee does not equal quality. It only
represents a promise by the manufacturer to replace
defective jewelry. What is more important is that
jewelry that is manufactured with only minimal amounts
of gold applied will definitely require a replacement
guarantee to keep your customer happy due to the not
so great wearing quality of the product.
We offer our Lifetime Guarantee as a testimony to the
great quality of our product.
Because of our high quality, we are proud to say that
our guarantees are not often used. Moreover, to the
best of our knowledge, we are the only company in the
industry who states the gold thickness in our products
in writing, as well as on our invoices and our
chain-by-the-inch spools. In addition, customers may
return merchandise to the store where the jewelry was
purchased, or directly to us by using their guarantee.
(In this case a nominal postage and handling fee will
BEFORE YOU MAKE ANY DECISIONS - CONSIDER THE
CostumeJewelryWholesale.net carries the premier brand
of 14kt style replica jewelry. This brand is
California Gold. The founders of Calif Gold have been
manufacturing jewelry since 1978. Today California
Gold is one of the world's largest manufacturers of
Gold Overlay and Rhodium Overlay Jewelry with over
3,000 styles of charms, 400 styles of chain, and a
growing line of rings, earrings, and bracelets. Our
advanced electro-depositing process (which was
developed by the founders of California Gold over 25
years ago and is still the mainstay of the industry)
enables us to put a thickness of gold plating ranging
from 30 mils to 200 mils of gold applied onto the
highest quality of brass-based chain, charms and ring
We think you will agree that it is difficult to
differentiate our classically designed Gold Overlay
and Rhodium Overlay Jewelry from solid 14KT gold,
Platinum or Sterling Silver Jewelry. Rhodium is the
most expensive precious metal in the world.
Our philosophy of doing business is based on long-term
relationships. We believe a strong and healthy
business relationship is far more valuable than a
one-time sale. Repeat business is the only business
that we care to pursue. We would like to develop such
a relationship with your company.